ICICI Demat Customer Care Details & Support Guide
ICICI Direct’s customer support infrastructure is one of the most comprehensive among Indian stock brokers — a reflection of its full-service model where clients expect not just a trading platform but actual human assistance for account queries, technical issues, and investment-related concerns. Whether you are a new investor with a basic account question, an active trader troubleshooting a trade execution issue, or an NRI with a specialised account query, ICICI Direct provides multiple contact channels with clearly defined hours and escalation pathways.
Primary Customer Support Channels
Phone Support (Call N Trade): The primary helpline for ICICI Direct is 1860 123 1122 (accessible from anywhere in India, standard call charges apply). The alternate number is 022 3355 1122. Both lines handle general customer queries, trading support, and account-related issues. Operating hours for phone support are Monday to Friday, 8:00 AM to 7:00 PM IST. For commodity-specific queries, phone support is available Monday to Friday, 8:00 AM to 12:00 AM IST.
Email Support: For written queries, complaints, and service requests, email helpdesk@icicidirect.com. This channel is suitable for non-urgent queries and for maintaining a written record of your communication with ICICI Direct.
WhatsApp Support: Send “Hi” to 9833330151 on WhatsApp to access ICICI Direct’s automated WhatsApp chatbot. This service operates 24 hours a day, 7 days a week including holidays — making it the most accessible channel for quick account information, balance checks, and basic query resolution outside business hours. Note: WhatsApp cannot be used for grievance redressal or fraud reporting; those require the phone or email channels.
ICICI Direct Website (Self-Service): icicidirect.com hosts a comprehensive FAQ and help section under “Services → Customer Care” covering login issues, account management, trading queries, charges, and regulatory compliance topics. Most common issues have structured self-help resolutions available.
NRI Customer Support
NRI account holders use a separate, dedicated contact infrastructure. NRI customer care phone: +91-22-3914 0422 — available Monday to Friday, 8:30 AM to 6:30 PM IST. NRI email: nri@icicidirect.com. NRI customers in India can also call 1800 1080 (toll-free) or 1800 102 5600 (toll-free). International customers can reach the global helpline at +91 40 3099 8025.
Compliance and Escalation Contacts
For compliance-related matters: Compliance Officer email is complianceofficer@icicisecurities.com, phone 022-40701452. For service quality escalations: headservicequality@icicisecurities.com. For general ICICI Securities queries: 022-68077100.
ICICI Direct’s registered corporate office is at Second, Third and Fourth Floor, ICICI Venture House, Appasaheb Marathe Marg, Mumbai, Prabhadevi, Maharashtra 400025.
ICICI Bank Customer Care (Banking Side of 3-in-1 Account)
For issues related to the savings account component of the 3-in-1 account (ICICI Bank side), use ICICI Bank’s general banking helpline: 1800 1080 (toll-free, 24×7) or email customer.care@icicibank.com. For iMobile Pay app issues specifically, call 1800 200 3344 (Monday to Friday, 9:00 AM to 6:00 PM).
What ICICI Direct Will Never Ask For
ICICI Direct explicitly states on its customer care page that it will never ask for your confidential or sensitive information — passwords, OTPs, PINs, card numbers — over a phone call, SMS, or email. Any communication requesting such information should be treated as a fraudulent attempt and reported immediately.
ICICI Direct Customer Care Contact Details
| Channel | Contact | Hours |
| Phone (Primary) | 1860 123 1122 | Mon–Fri, 8 AM – 7 PM |
| Phone (Alternate) | 022 3355 1122 | Mon–Fri, 8 AM – 7 PM |
| Email (Helpdesk) | helpdesk@icicidirect.com | Business days |
| WhatsApp Chatbot | 9833330151 | 24×7 including holidays |
| NRI Phone | +91-22-3914 0422 | Mon–Fri, 8:30 AM – 6:30 PM |
| NRI Email | nri@icicidirect.com | Business days |
| NRI Toll-Free (India) | 1800 1080 | 24×7 |
| Compliance Officer | complianceofficer@icicisecurities.com | Business days |
| Service Quality Escalation | headservicequality@icicisecurities.com | Business days |
| ICICI Bank (Banking Issues) | 1800 1080 | 24×7 |
| ICICI Bank Email | customer.care@icicibank.com | 24×7 |
Frequently Asked Questions (FAQs)
Q1. What is the main ICICI Direct customer care number?
A: 1860 123 1122 — available Monday to Friday, 8:00 AM to 7:00 PM IST. Alternate number: 022 3355 1122.
Q2. Is ICICI Direct customer support available on WhatsApp?
A: Yes — send “Hi” to 9833330151. The WhatsApp chatbot operates 24×7 including holidays, but cannot be used for fraud reporting or grievance redressal.
Q3. What email should I use for ICICI Direct helpdesk queries?
A: helpdesk@icicidirect.com for general queries. NRI customers should use nri@icicidirect.com.
Q4. How do I escalate an unresolved complaint at ICICI Direct?
A: Email headservicequality@icicisecurities.com. For regulatory matters, contact the Compliance Officer at complianceofficer@icicisecurities.com or call 022-40701452.
Q5. Will ICICI Direct ever ask for my OTP or password over the phone?
A: Never — ICICI Direct explicitly states it will never ask for passwords, OTPs, or any sensitive credentials via call, SMS, or email. Any such request is fraudulent.
